California-based digital advertising company, PubMatic has announced a partnership with Roblox, a global platform that allows users to create and play their own games.
The partnership will allow more advertisers to reach Roblox’s global community of more than 71 million daily active users, nearly half of them representing the highly-coveted Gen Z demographic.
Roblox will gain access to premium brand advertising.
Since 2006, Roblox has built a global community featuring gaming, but also concerts, sports, fashion shows, education, and entertainment.
Roblox Vice President of Global Partnerships, Stephanie Latham said the company was committed to making it easier for brands to foster connections with its highly engaged community.
“Partnering with PubMatic unlocks the opportunity for more advertisers to seamlessly engage with this community through preferred content formats, like video, while providing advertiser controls around brand suitability,” Ms Latham (pictured) said.
“The ad experience we offer on the platform is built to be immersive instead of disruptive, and true to the Roblox experience that our community of creators, users, and brands know and love."
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Hope of better health for HIV victims
A team at the Wistar Institute in Philadelphia has identified sugar abnormalities in the blood that may promote biological aging and inflammation in people living with HIV.
Team leader, Associate Professor Mohamed Abdel-Mohsen said despite advances in HIV treatment, HIV remains incurable, with the virus persisting in a dormant state within the body.
“This chronic presence is linked to long-term health issues, including persistent inflammation and a higher prevalence of aging-related diseases such as cancer and neurocognitive disorders,” Associate Professor Abdel-Mohsen said.
"Utilising glycan signatures to predict early onset of diseases in people living with HIV marks a pivotal shift towards proactive healthcare. This could significantly alter clinical outcomes, allowing for timely interventions and personalised treatment plans.”
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Big profit boost for Italian transporter
Italy’s
State-owned transport company, Ferrovie
dello Stato Italiane has reported 2023 revenues
of €15 billion ($A24.6
billion) up eight per cent from 2022.
Chief
Executive, Luigi Ferraris said
net profit was €100
million ($A164 million), was more
than six times the 2022 figure.
He said this growth
was driven by an increase in passenger numbers on the trains and buses of the Passenger Business Unit, whose revenues were up 11.2 per cent
on 2022.
“Freight transport also
performed well, despite the difficult international situation in the Red Sea
and tensions in the Middle East, with revenues rising six per cent,” Mr
Ferraris said.
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Chinese EV company moves into Hong Kong
Chinese smart electric vehicle company, Xpeng Motors has signed a dealer partnership which will see it expand into Hong Kong.
The agreement with Sime Darby Motors will enable Xpeng to introduce its latest smart electric vehicles (EVs) to consumers in Hong Kong with branded showrooms and after-sales support.
Vice Chairman and President of Xpeng, Brian Gu, said the company had experienced rapid growth in the 10 years since its establishment in 2014 and saw entry into Hong Kong as the next strategic step, serving as an important springboard for further global expansion.
“Xpeng is fully committed to bringing innovation that serves our customers’ evolving needs as well as realising a future of human-first intelligent mobility in Hong Kong, and around the world,” Mr Gu said.
Singapore finance festival ‘biggest yet’
The seventh annual Seedly Personal Finance Festival has wound up in Singapore with organisers describing it as a “rousing success and the biggest yet”.
During the event, Seedly launched a new app, ShopHero, where users can get instant alerts for discounts, personalise deals and maximise rewards with best-fit credit cards.
Chief Executive of event organiser, MoneyHero, Rohith Murthy said the festival was a cornerstone the company’s commitment to educating and empowering individuals in South-East Asia through financial literacy.
“Our success is a testament to our enduring mission to serve as the region’s premier resource and advocate in personal finance,” Mr Murthy said.
An occasional round-up of international business stories
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